Harrison Ford leads a campaign that sidesteps the expected — part whisky ad, part self-aware fable. Edited by Stéphane Pereira, the work plays with tone, balancing humor and refinement in equal measure. Joel Edgerton’s direction brings cinematic weight, while Pereira’s edit embraces the offbeat, using subtle pivots and unexpected juxtapositions to expand what luxury storytelling can be. A wink, a toast, a masterclass in timing — delivered with elegance.