High fashion collided with internet absurdity in this 24-hour livestream hosted by Christian Siriano. Dreamed up by TBWA\Chiat\Day and helmed by directors Rick Darge, Hilary Smith, Jefferson Dutton, and Everett Ravens the hotline played out live, unscripted, and gloriously strange. Daydream made the surreal tactile — capturing a once-in-a-feed moment where performance art and brand storytelling blurred into something entirely new.