A dynamic and youthful visual campaign that energizes the transition from summer to school. Directed by Cooper Gunn Davis, the spot highlights students gearing up for the new academic year—from the classroom to the playing field. It captures Under Armour’s signature fusion of performance and style, weaving sweat-wicking comfort, athletic confidence, and modern fashion into a vibrant montage of everyday student life. With a pulse on authenticity and movement, the ad grounds under-the-radar moments—lacing shoes, zip-up hoodies, quick huddles—into a narrative that says: “Back to school never looked—or felt—this good.”